New Pet: Adopt Shadow the Fox and Help Support Disaster Relief Efforts

September 12th by Blizzard Entertainment

Introducing the latest World of Warcraft companion up for adoption in the in-game Shop and the Blizzard Shop: an artful fox named Shadow! This new companion is bound to use its cunning to shift its way through Shadow and Light directly into your heart and home.

Due to recent natural disasters around the world—and the great needs of those affected—we’ve decided not to wait for BlizzCon 2017 to release this year’s new charity pet. The immediacy of the events, including Hurricanes Harvey and Irma, flooding in South Asia, and countless other crises have shown we need to act now. For every Shadow fox adopted between now and December 31, 2017, 100% of the 10 euros adoption fee will be donated to both American Red Cross Disaster Relief and the International Federation of Red Cross and Red Crescent Societies (IFRC) Disaster Relief Fund. Your donation will be split equally between both organizations: for the American Red Cross to help people affected by disasters big and small in the U.S., and the IFRC to help Red Cross Red Crescent Societies respond to disasters through their Disaster Relief Emergency fund.


Adopt Now!

For more information about the American Red Cross and the IFRC, visit redcross.org and ifrc.org.

Blizzard will donate to the American Red Cross and IFRC 100% of sales for every charity pet sold between September 12, 2017 and December 31st, 2017. Proceeds will be split equally between both organizations. This purchase is not tax deductible.

Blizzard is helping people affected by disasters big and small by making a gift to American Red Cross Disaster Relief and supporting international disaster response by supporting the IFRC Disaster Relief Emergency Fund.

The American Red Cross and IFRC names are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion, or political position. For more information about the American Red Cross and the IFRC, please visit redcross.org or ifrc.org.